Welcome To Rooted in Trust

A COVID-19 Infodemic Response Project

What is Rooted in Trust?

We serve the global and local community against the spread of misinformation related to COVID-19, the vaccine, and other health topics. We respond by increasing the flow of accurate, timely, trusted, and contextualized information between local media, public health and humanitarian agencies, and communities.

Where We Work

Rooted in Trust is a global pandemic information response program countering the unprecedented scale and speed of the spread of rumors and misinformation. We work in Afghanistan, Lebanon, Mali, Colombia, Sudan, Brazil, Democratic Republic of Congo, Iraq, South Sudan and Zimbabwe ensuring all receive accurate info.


We support local media, health, and humanitarian organizations as agents in the creation and maintenance of feedback loops so that we can understand, and address health information needs in real time and connect communities with information that fits their context. We source from both internal and external trusted media outlets.

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