Country Overview

In Madagascar, Rooted in Trust is working to address the impacts of pandemic related information across the country with vulnerable communities and low litterated communities.

The RiT 2.0 project is implemented in 6 regions: Androy, Anosy, Analamanga, Vakinakaratra, Haute Matsiatra and Vatovavy.  

The project focuses on listening and collecting rumors around COVID-19 and issues of public health, vaccination and the COVID-19 response. Those are addressed in a periodic rumor bulletin in a way that places communities and individuals at the center of concerns and information needs. Through this listening, the project seeks to give more trustworthy information to communities, the media and humanitarians so that they can make decisions that will benefit them. 

We are working alongside:

Communication Idea Development or Hai-Serasera Manonga Dia, an NGO whose mission is to develop the information and media environment and communication for development, supporting the various actors to contribute to social peace, the development of information rights, local development and gender equality. In addition, they focus on the promotion of citizen participation in public life.  

Ilontsera an NGO that promotes a peaceful, equitable and responsible media environment that truly serves citizenship and human rights. Their mission is to restore public confidence in information, to prevent the spiral of conflict and extremism, accompanying media actors in respecting ethics and deontology, to work for the access of the population to quality information, promote research for an inclusive and free media communication. 

Coalition des Radios an NGO who focuses on peace building in Madagascar by acting, among other things, for the respect of human rights, access to information for all, rumor management, good governance and transparency. They convey messages and teachings through training on various themes for various actors, the production of programmes at the local and national level, the production of spots, radio dramas and community dialogues. 

VIAMO short for “via mobile”, our service provider whose mission is to improve lives by providing and gathering critical information via mobile devices. They work to overcome information gaps and solve implementation challenges on large-scale, high-impact projects with a focus on the devices people have, the languages they understand, and the digital channels best suited to their needs. 

For more information, contact Ny Aina Rahagala, the project manager, [email protected] 







Journalistic Guides



Social Media Snapshot

Rooted in Trust uses qualitative and quantitative approaches to collect and respond to misinformation in the contexts where we work. The information below is powered by Talkwalker and aims to give a quick snapshot of the trends in information being shared about COVID-19 on social media in this context. This data is meant as illustrative of general trends rather than being representative of the beliefs of all groups.




For a more comprehensive analysis of misinformation shared in online and offline spaces that intentionally seeks out the beliefs and opinions of vulnerable members of the community, please see our Rumor Bulletins.


Communication Idea Development